A survey commissioned by a medical billing service shows thatmany Americans are willing to ditch their doctors over negativedigital experiences.
|The survey of 1,607 online respondents wascommissioned by Cedar, a patient payment and engagement platform,and conducted in collaboration with Survata, an independent surveygroup.
|Twenty percent of respondents reported having switched providersdue to frustration with a digital experience, such as online bill payment or pre-appointment forms.Forty-one percent said that a poor digital experience might leadthem to switch providers.
|Related: Millennials dissatisfied with traditionalapproaches to health care
|Predictably, there is a major generation gap on the issue. Only21 percent of those over 65 said a negative digital experiencemight prompt them to find a new doctor, compared to 61 percent ofthose aged 18 to 24.
|Similarly, 29 percent of the youngest adults reported abandoninga provider due to digital issues, compared to only 6 percent ofsenior citizens.
|Cedar argues that technical issues not only inconveniencepatients, but endanger their financial security. While 60 percentof patients reported trying to get information on out-of-pocketcosts from a provider before receiving care, the great majority (51percent) said the process was a struggle or the information wasinaccurate.
|Inaccurate information on medical costs can often lead tosurprise bills that patients can't afford to pay. Cedar notes thatits survey found that one-third of all respondents and 44 percentof those in the 18 to 24 group have had a medical bill go to collections.
|Patients listed a number of online resources that providerscould offer to make payments more transparent and predictable.
|The most popular option, cited by 83 percent of respondents, wasflexible payment plans for large bills. Fifty-six percent said theywould appreciate access to out-of-pocket cost estimates. A third ofrespondents said they want digital payment options.
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