Allison De Paoli's clients want to know how other employers are managing their health care spend, and well, just about everything else. This is one of the reasons why her podcast, Raising the Bar, has been so successful.

In this first Q&A in our new series on brokers who are creating noteworthy marketing strategies and creative projects, De Paoli shares insights on why such initiatives are powerful tools for benefits consultants and what brokers can do to make them shine.

De Paoli has been in the employee benefits industry for more than 30 years. She is the founder of Altiqe Consulting, a boutique consulting firm based in San Antonio, Texas that helps employers reduce, hedge and leverage their health care spend. She is also a contributing author to the Amazon best-selling book, "Breaking Through the Status Quo: How Innovative Companies are Changing the Benefits Game to Help Their Employees and Boost Their Bottom Line."