In the hit Broadway musical Avenue Q, a not-so-thinly-veiled parody of Sesame Street, recent college grad (and puppet) Princeton sings longingly about finding his "Purpose" in life. The show debuted almost 20 years ago, but as a new study from Great Place to Work® reveals, purpose is still top of mind for workers of all ages and particularly for millennials—even if they don't get to sing about it while accompanied by a chorus of moving boxes.

Research from the business consulting service revealed that 79% of millennials reported feeling their work had special meaning, illustrating the largest gap in employee experience compared to baby boomers, 90% of whom reported that satisfaction. Millennials are three times more likely to stay at a job where they feel a real sense of purpose, Great Place to Work® discovered, and nearly two times more likely to stay if they feel their voice is valued.

The focus on millennials might seem curious, as the workforce is currently made up of four different generations. However, research shows that millennials and Gen Z workers are the least likely to stay at their jobs, compared to their older counterparts—particularly if they feel those jobs lack meaning.

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Richard Binder

Richard Binder, based in New York, is part of the social media team at ALM. He is also a 2014 recipient of the ASPBE Award for Excellence in the Humorous/Fun Department.