With a recession looming, inflation, and companies struggling to attract and retain talent, Sona Khosla, Chief Impact Officer at Benevity, suggests adding a corporate social responsibility (CSR) model to your business structure.
Can you share a bit about your background and experience working in mission-driven companies?
I've only ever worked in mission-driven companies throughout my career. What I've learned is that there is a distinction between a mission-driven company – which is purely focused on its own mission – versus a purpose-driven company that cares about what its people (and the world) need it to care about. Benevity, where I've been for the past 7 years, has been an eye-opener (and heart-opener!) in seeing the connected, driven and highly performant culture, and the positive impact you can create when you are centered on purpose first and foremost.
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