The possibility of a stock market crash can scare employees away from investing in the stock market. Everyone has heard of the Crash of 1929, but the stock market crashed in 1987 and again in 1989. The Dot.Com bubble burst in 2000. The most recent crash took place in 2020 when the Coronavirus problems became apparent. The mere possibility of a stock market crash will have some employees saying, "I will never invest in the stock market." Maybe a little employee education would be a good thing.
Encouraging employees to get into the stock market seems like something that isn't part of the traditional employer/employee relationship. They might say: "You have no business telling me what to do with my money!" There is another way to approach this subject. Employees may feel it has traditionally been the company's job to provide for their retirement. Their parents or grandparents might have had defined benefit pension plans. Today, the landscape has changed. Defined contribution plans mean employees bear the primary responsibility for their own retirement. But would they appreciate advice on how to help their money to grow?
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