Let's imagine for a moment that you were going to start a new business. You'll have a fresh start, a clean slate, whatever business model you want. How would you design your new business model? Let me suggest the following:

What you sell

You will focus on selling another company's product by positioning yourself as a "middleman." You will get appointed by them to sell their product, but all the marketing and operational expenses will be covered by you.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.