We asked our readers what word or phrase would you like to see eliminated from the industry? What would your prospects/clients pick? How can benefits pros simplify industry jargon and make benefits less confusing and intimidating?
Good sport
While I've never been a fan of "eliminating" words, phrases, opinions, or insights on any topic, I'll play along. If I could eliminate a single word used in our industry, it would be "trend." "Health care costs just trend upward" or "10% trend is the new normal."
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Paul Wilson
Paul Wilson is the editor-in-chief of BenefitsPRO Magazine and BenefitsPRO.com. He has covered the insurance industry for more than a decade, including stints at Retirement Advisor Magazine and ProducersWeb.
