Recruiting and retaining employees is the top HR-related concern among corporate leadership going into 2024.

Nearly all leaders recently surveyed by public benefit company Guild said attracting talent is a top priority this year, and nearly 70% described recruiting talent as an urgent concern. Complicating this picture is the increasing flow of baby boomers out of the workforce and the loss of institutional knowledge that is exiting with them. 

Replacing those tenured employees with employees from the ranks of Gen Z introduces new challenges, as younger workers have different motivations and expectations, said the report. Those potential employees are motivated less by monetary compensation and more by opportunities for continuous learning, good work-life balance and career satisfaction, the survey found.