Wellness programs offered by employers can mean many different things. It's not all strict health programs. Financial incentives are also a necessary part of a comprehensive wellness program, and if applied properly are proven to be effective catalysts for positive behavioral change.
These are the findings from the report, Incentivizing Health: Unlock the Power of Financial Rewards, from IncentFit. They say that financial incentives are monetary rewards that are provided by a company with the intention of increasing motivation among employees and guiding them towards certain behaviors.
There are three common design structures for financial incentives:
- Loss aversion
- Gain-framed incentives
- Variable reinforcement
Loss aversion incentives motivate people to avoid losing out on a desired reward or benefit. The report says that people are more likely to avoid loss than they are to pursue gains. For example, a study group was given $1.40 per day for meeting a goal of 7,000 steps. Another group was given $42 a month and deducted $1.42 if their goal was not met. The loss aversion incentive had a more significant impact on physical activity than others, according to the report.
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
- Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
- Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.