Wellness programs offered by employers can mean many different things. It's not all strict health programs. Financial incentives are also a necessary part of a comprehensive wellness program, and if applied properly are proven to be effective catalysts for positive behavioral change.

These are the findings from the report, Incentivizing Health: Unlock the Power of Financial Rewards, from IncentFit. They say that financial incentives are monetary rewards that are provided by a company with the intention of increasing motivation among employees and guiding them towards certain behaviors.

There are three common design structures for financial incentives:

  • Loss aversion
  • Gain-framed incentives
  • Variable reinforcement

Loss aversion incentives motivate people to avoid losing out on a desired reward or benefit. The report says that people are more likely to avoid loss than they are to pursue gains. For example, a study group was given $1.40 per day for meeting a goal of 7,000 steps. Another group was given $42 a month and deducted $1.42 if their goal was not met. The loss aversion incentive had a more significant impact on physical activity than others, according to the report.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.