"I don't see the need for insurers to drastically reduce their employees servicing clients," said Jerry Haywood, CEO of boost.ai. "I see the focus of those employees changing from more administrative tasks to more value-add and customer retention tasks." (Credit: deagreez/Adobe Stock)

"You take those employees today and apply them differently," said Haywood, "When they [insurers] don't need to crunch data to understand the analytics and the trends that sit behind it…if that can be done with generative AI, then that claims adjuster can actually spend more around maybe the personal situation that that individual is in and allowing them to build empathy during that journey so that that customer is a customer for life."

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Ashley Hattle-Cleminshaw

Ashley Hattle-Cleminshaw serves as ALM's PropertyCasualty360 Senior Editor. She brings 10 years of experience in journalism and communications to the editorial team. Reach her by sending an e-mail to [email protected].