Benefits Sales Strategies

By prioritizing authentic values and aligning them with their benefits structure, employers have the power to create a workplace that truly resonates with today's purpose-driven workforce.

I've decided this will be my final regular column for BenefitsPRO. Here are a handful of bullet points, summing up some of the most important messages from the past 20 years.

Recognizing the value of personalized spending in navigating such a pivotal life event is a crucial step toward equality and wellness in the workplace.

Fewer than half of industry execs consider their companies 'advanced' in the main areas of business evolution.

"Employers can reduce benefits expenses while simultaneously boosting employee engagement by implementing cost-effective and impactful benefits strategies," says Leia Spoor, clinical director of employee benefits of Holmes Murphy.

Employers may be hearing rumblings that it's time to move on from the legacy PBMs in light of government inquiry and an employee-brought lawsuit. Here's how to know when it's time to move on—and what to look for in a new pharmacy benefits solution.  

Uninsured individuals are more likely to skip or postpone medical care for more than a year because of cost (63%).

Here are some suggested responses to three of the most common objections you'll likely hear.