Benefits Selling Magazine April 2009

Benefits Newswire

Feature Content

  • Diversify

    Diversification is the key to maximizing profitability in today's insurance market. The ability to present a comprehensive portfolio of solutions allows agents to establish a trusted advisor relationship with clients, so they will seek out the

  • Gasp! Consider replacing major medical with a limited medical plan?

    In my opinion, this year's Super Bowl was one of the best in the championship's history. I am always amazed that you can watch an event that flaunts the excess and capitalism of America so profoundly and also come away with some of

  • Your passport to international benefits

    As a carrier representative of international health plans, I often ask myself what brokers want. How can I help them? And what my products can do for them. Over the last five years in this business I have determined brokers want differentiation from

  • A simple plan

    Plain and simple, today's health care costs in the United States are too high. In 2008, they amounted to about $2.2 trillion or 16.2 percent of the gross national product.

Employers Speak Out

Top Ten Selling

  • Nothing more than feelings?

    There are some excellent automobile salespeople. Perhaps not as many as in other professions, but some very good ones ply their trade. Or perhaps, since the car-buying experience is one during which we expect to be yanked around from the start, a

Special Feature

  • 2009 supplemental medical insurance source list

    Click to view the supplemental medical insurance Source List.

  • Sounding off on ARRA

    The bill is law. Now the scramble to interpret the 1,071-page behemoth is well under way. The $787 billion American Recovery and Reinvestment Act, signed into law by President Barack Obama in Denver on Feb. 17, contains $137 billion in health care

  • Build a brand

    Use high-deductibles health plans to attract high-net-worth clients. Using health insurance to open doors to life insurance or financial planning opportunities is not a new concept. For years, savvy agents have led with health products to create

  • Wellness: Now more than ever

    "We are going to have to do more with less." "We are going to have to tighten our belts this year." "When the going gets tough, the tough get going." "It's time to put our nose to the

  • The key to consumer engagement in health care

    In today's wild and wooly health care environment, one thing is sure; we need to make some changes to our traditional marketing strategy to survive. On the one hand, our current delivery system, without substantive change, will be unable to

Tech Talk

  • Making online enrollment work - a case study

    Technology and benefits enrollment remain pervasive in our industry. We read about enrollment software technology making life easier for brokers, and using avatars as virtual salespeople. We know that enrollment software technology works to improve

Exit Interview

  • What you should know about HR

    Employees are a company's biggest asset and biggest liability. Well-trained employees are the key to company success. It is important to define what is expected of employees. A welcoming environment is important to employee

Storeylines

On Second Thought

  • Health literacy: What you don't know can hurt

    I just finished reading The Associate, the latest of John Grisham's 22 bestsellers. A former attorney who now writes legal thrillers, Grisham has had a career most writers can only dream of. The secret to his success? It's simple:

Beyond the Beltway

  • Look under the hood of COBRA reform

    While comprehensive, national health care reform looms in the long corridors of the White House and Capitol Hill, federal officials have responded to the current loss of jobs (and health insurance) with emergency measures. The American Recovery and

Competitive Advantage

  • Defense wins

    As this is written, it is the interminable period of time before the Super Bowl, and those of us who are sports fans have doubtless heard the truism "defense wins championships." As I pondered this, it came to me that there is a