Benefits Selling Magazine July 2012
Cover Story
From dusk 'til dawn
Reid Rasmussen is one of the few who’ll say it: Reform’s been good for him. Of course, he’s quick to clarify.
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Storeylines
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Forget Coke, I’d like to buy the world a scale
Fat people are inherently unhealthy. They make health care – and our tax bills – more expensive as a result.
Benefits Newswire
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This is how you advance your career
Seven steps you can take to advance your broker career
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US spends most on health care, gets less
Though America spends more on health care than 12 other industrialized countries, the quality isn’t better.
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Peer networking key to finding sales
The whole networking trend is sticking—even for brokers.
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Vatican backs universal health care
The Catholic Church supports universal health care, but states must respect and welcome the efforts of the private sphere in achieving that goal.
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Time to check the fine print on those 401(k)s
Structure of service provider arrangements
Feature Content
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Post-show report: Benefits Selling Expo 2012
From inspirational speaker and Benefits Selling columnist Brian Hicks to polarizing political figures, the Benefits Selling expo keynotes drew crowds and delivered on entertainment.
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Can Medigap survive?
In an age of Medicare Advantage plans, is Medigap a dinosaur? Or poised for growth?
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Escalating costs, tough decisions
Enrollment trends point to more ways employers can manage ever-rising health care costs.
What's Next
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The voluntary business rebounds (part 2)
Group voluntary product sales have surpassed individual voluntary sales
Competitive Advantage
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Brokers under pressure
As Sun Tzu wrote in The Art of War: “Opportunities multiply as they are seized.”
Selling Strategies
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I sold cancer when cancer wasn’t cool
You can’t sell cancer plans with a spreadsheet. In the voluntary market, you can’t simply take orders.
Special Feature
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5 reasons to enroll in an HSA
As Health Savings Accounts continue to grow in popularity, more employers than ever consider this option for employees.
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Feds considering HRA participant fee
The consumer-directed health care benefits community received some unwelcome news from the Internal Revenue Service recently.
Retirement Matters
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The secret to lower 401(k) fees
It's best if 401(k) plan sponsors live by this simple creed: When it comes to fee, sometimes you get what you pay for.
Source List
Exit Interview
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White: What I've learned
Since we last left Charles White, one of our earliest cover stories, both he and the industry have seen a world of change. White, with his decades of industry experience, continues to adapt and look for new ways to help his clients.










