Benefits Selling Magazine June 2011

Cover Story

Storeylines

  • Scary movie

    Sometimes there is a bogeyman.Rhetoric is often served with a generous dose of fear – especially in this particularly rancorous political climate.

Benefits Newswire

Employers Speak Out

Feature Content

What's Next

  • How to keep those customers

    Last month, we talked about the impact of employee turnover and the amount of sales effort required to replace those losses. Our conclusion was that a basic conversion program helps brokers get off the attrition treadmill and use new account sales to grow the block rather than stay even.

  • A holistic approach to benefits selling

    As benefits producers we sell and service health and financial security. When a child is sick or a spouse is in pain, we provide the means of treating the illness and easing that pain while protecting the family’s fiscal well-being.

Competitive Advantage

Source List

On Second Thought

  • A new game plan for brokers

    The other day, I ran into Mike Smith, president of The Brokerage, Inc., a general agency based in Lewisville, Texas. Mike was a speaker at the 2010 Benefits Selling Expo, and made the tough decision to skip this year’s conference after getting an invitation to attend the Masters (I don’t...

Exit Interview