Benefits Selling Magazine June 2012
Cover Story
Broker of the Year
Brandon Scarborough named Broker of the Year
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Storeylines
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“Human sacrifice, dogs and cats living together…mass hysteria”
Maybe I’m getting ahead of myself but maybe we’re actually becoming better health care consumers.
Benefits Newswire
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8 tips for social media
Think social media is a fad? Think again, argues Chad Schneider, Aflac business developer manager. “A lot of people are scared of this, but it’s not going away. It’s not a fad; it’s fundamental communication.”
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Employers not measuring ROI on wellness programs
The majority of midsize and large companies don’t measure the return on investment of their wellness programs.
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Docs unhappy with health reform
Young doctors aren’t thrilled about health reform, and say it’s causing them to be pessimistic about the future
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Reform could tack on $500 billion to deficit
The Patient Protection and Affordable Care Act will increase deficits over the next decade
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Americans skipping doctor visits to save money
Rough economic times are forcing Americans to put health care on hold.
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Tough year for group life and disability
Last year was a difficult year for the group life and disability market
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Critical illness policies tend to be small
About half of critical illness insurance buyers purchased individual policies providing benefits of $20,000 or less
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Employer-based coverage falls
Workers with coverage has been falling pretty steadily over the last decade
Departments
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The fat and the furious
As the average U.S. weight rises, so do the costs of obesity.
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Work/life balance and other urban legends
Have you noticed that as we try to do it all, we end up doing it all wrong?
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How to narrow choices without slashing options
Studies prove giving 401(k) plan participants too many choices leads to bad outcomes.
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What I've Learned
Feature Content
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A new option (actually 50 of them)
Do you ever wish you could be a fly on the wall when the “other side” is meeting to talk about health reform?
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Overcoming voluntary objections
Suddenly, this neglected niche has achieved a trifecta of appeal: Brokers, employers and employees all want them.
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Past the paperwork
Better benefits management technology can elevate brokers to the next level
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Self-funded health insurance is growing by going smaller
Employers face the task of figuring out how to offer benefits without exposing themselves to claims that could destroy their bottom lines or even their companies.
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Don't panic
Be prepared for a learning curve on fee disclosure rules
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7 steps to introducing a wellness program
Employees’ health has both a direct and indirect impact on an employer’s bottom line
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Protecting the earning power of American workers
New partnerships and data drive a growing conversation about income protection
Competitive Advantage
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Proactive disability management
We have a long way to go in getting out the word on disability income protection
What's Next
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The ever-resilient voluntary industry
The results are in and the voluntary industry has recovered from its first ever decline.











