Benefits Selling Magazine May 2011

Storeylines

Benefits Newswire

Feature Content

Employers Speak Out

What's Next

  • Is social media for you?

    Facebook. Twitter. Blogs. Social media is everywhere and some producers feel obliged to be a part of the movement.

  • Keep those customers

    In the voluntary market, conservation takes many forms. We think about keeping our current accounts, protecting them by selling multiple lines of business in each, and even reclaiming accounts that have gone dormant.

Competitive Advantage

  • Where do great ideas come from?

    One of the primary ways we seek to build a competitive edge is to come up with great ideas – ideas that give us an advantage over competitors. But there seems to be more competitors every day, so the pressure to create a more unique value proposition is amplified...

Special Feature

  • Handicapped

    While a majority of companies believe it’s important to offer long-term disability insurance, critical gaps in policies for employees are common, according to “The Employer Perspectives on Disability Benefits Study,”

Source List

On Second Thought

  • HSAs: a tax tutorial

    Salespeople often are advised not to talk about politics or religion, and for good reason. People have strong opinions about these two issues, and being too open about our views is a good way to run off potential customers.

Exit Interview