Maribeth Kuzmeski

About the Author

Maribeth Kuzmeski

Maribeth Kuzmeski, MBA, CSP, is president of Red Zone Marketing, where she consults and speaks with businesses from financial service firms to Fortune 500 corporations, specializing in strategic marketing planning and business growth. She is an international keynote speaker and a regular contributor to television news shows and national print media. She has a degree in journalism from Syracuse University and an MBA from the George Washington University. She lives in the Chicago area with her husband Rich and two teenagers. Visit her online at www.RedZoneMarketing.com.

• How to not let email run your life

  By Maribeth Kuzmeski  |  September 28, 2012

  Email is like texting and driving: a dangerous distraction from your more immediate priorities. Learn how to say "no" to the in-box.

• Getting clients to recognize your stellar service

  By Maribeth Kuzmeski  |  August 22, 2012

  If your clients are not talking about how great you are – perhaps, just perhaps, they don’t recognize all that you do for them.

• Kill your competition with kindness

  By Maribeth Kuzmeski  |  August 10, 2012

  If you want to make it in today’s crowded, recession-wracked market, you must create clients and customers who rave about your company.

• Create a searchable and simple brand presentation

  By Maribeth Kuzmeski  |  July 31, 2012

  You can get a lot of extra mileage by creating a simple online version of your brand presentation, which may generate extra Google attention.

• Creating a branding "one-sheet" to acquire more referrals

  By Maribeth Kuzmeski  |  July 24, 2012

  A one-page overview of your unique value proposition as an advisor can be a helpful marketing piece, and a great way of generating additional referrals.

• The No. 1 marketing mistake you can make

  By Maribeth Kuzmeski  |  July 18, 2012

  By not messaging yourself and your business properly, you're simply wasting money in your marketing efforts. Are you presenting yourself properly?

• SEO: How's your searchability?

  By Maribeth Kuzmeski  |  April 12, 2012

  Everyone uses Google to do research, but if people can't find information about your retirement advisor expertise online, it does not give a good impression.