Marty Traynor

About the Author

Marty Traynor

Marty Traynor is vice president of voluntary benefits at Mutual of Omaha. He can be reached at marty.traynor@mutualofomaha.com.

• What’s the price of lettuce?

  By Marty Traynor  |  May 1, 2013

  We can probably all agree that lettuce, as a product, is a commodity. If there is a head of lettuce sitting on your kitchen counter, it could have been purchased at any store, with any provider’s brand name, and there is nothing to differentiate it from another head of lettuce...

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  Considering voluntary product trade-ins

  By Marty Traynor  |  April 15, 2013

  We trade in older cars for new ones and we move to bigger (or smaller) homes to fit our lifestyle needs. Now, increasingly, we work with customers on trading in their obsolete benefit products for new ones.

• Considering voluntary product trade-ins

  By Marty Traynor  |  April 5, 2013

  Increasingly, we work with customers on trading in their obsolete benefit products for new ones.

• Is enrollment dead?

  By Marty Traynor  |  March 25, 2013

  At a conference, a business contact recently told me: "Enrollment is dead — but I don’t want to say that as a speaker.” As the session went on, I thought about what we he said and decided he was right, at least, from a certain point of view.

• In search of answers

  By Marty Traynor  |  March 1, 2013

  Most small businesses either incorrectly believe or aren’t sure whether they must provide health insurance to employees in 2014

• Enrollment is dead; long live engagement

  By Marty Traynor  |  February 7, 2013

  Think of enrollment in terms of a process—the process of assisting employees in making good, educated choices in the benefits they elect

• What begins well, ends well

  By Marty Traynor  |  January 18, 2013

  We all know what TGIF means—it’s the end of a work week, we’re ready for a break, and it’s time to relax and enjoy the weekend.

• Merchandising voluntary

  By Marty Traynor  |  January 1, 2013

  Employees are relying more on voluntary benefits through their workplace to cover financial gaps.

• An emotional rescue for sales, marketing efforts

  By Marty Traynor  |  December 12, 2012

  Let's dig into another side of behavioral science: the study of emotional responses in marketing and sales messaging.

• TGIM (or, what begins well, ends well)

  By Marty Traynor  |  December 3, 2012

  Don’t forget to work out on weekends as part of your preparation.