Here are 4 ways high-growth firms create an identity and market their agency brand. Without some sort of defined identify, it becomes nearly impossible to articulate what makes you unique what makes you valuable.
Throughout the past seven years, Ive seen firsthand the problems that go unnoticed or unacknowledged by agencies leaving a possible gold mine of opportunity undiscovered.
Here are three strategies that Ive seen SMB agencies employ in order to capitalize on their size and level the playing field with large national and regional brokers.
DebugScreen: mobile
{
"author": {
"name": "Andrew Metz",
"webUrl": "/author/profile/andrew-metz/",
"description": "",
"imageLarge": "https://secure.gravatar.com/avatar/f16d6fc2845f417ea0e93a3f2b6cd37d?s=136&d=mm&r=g",
"estimate": 4,
"social": [],
"articles": [
{
"uri": "/2015/11/16/identity-is-everything-4-ways-to-create-and-market/",
"title": "Identity is everything: 4 ways to create and market your agency brand",
"byline": " Andrew Metz ",
"kicker": "",
"prettyDate": "November 16, 2015",
"timeToRead": "4 minute",
"image": {
"uri": "",
"width": "",
"height": ""
},
"authors": [
{
"webUrl": "/author/profile/andrew-metz/",
"name": "Andrew Metz"
}
],
"kickerNode": [],
"summary": "Here are 4 ways high-growth firms create an identity and market their agency brand. Without some sort of defined identify, it becomes nearly impossible to articulate what makes you unique what makes you valuable.",
"body": null
},
{
"uri": "/2015/10/13/5-tips-to-enhance-your-sales-presentation/",
"title": "5 tips to enhance your sales presentation",
"byline": "Andrew Metz",
"kicker": "",
"prettyDate": "October 13, 2015",
"timeToRead": "5 minute",
"image": {
"uri": "",
"width": "",
"height": ""
},
"authors": [
{
"webUrl": "/author/profile/andrew-metz/",
"name": "Andrew Metz"
}
],
"kickerNode": [],
"summary": "With renewal season right around the corner, its worth thinking about your own sales presentation.",
"body": null
},
{
"uri": "/2015/09/14/your-problem-is-your-gold-mine-start-digging/",
"title": "Your problem is your gold mine — start digging",
"byline": "Andrew Metz",
"kicker": "",
"prettyDate": "September 14, 2015",
"timeToRead": "6 minute",
"image": {
"uri": "",
"width": "",
"height": ""
},
"authors": [
{
"webUrl": "/author/profile/andrew-metz/",
"name": "Andrew Metz"
}
],
"kickerNode": [],
"summary": "Throughout the past seven years, Ive seen firsthand the problems that go unnoticed or unacknowledged by agencies leaving a possible gold mine of opportunity undiscovered.",
"body": null
},
{
"uri": "/2015/08/10/3-ways-small-to-mid-sized-agencies-compete-with-la/",
"title": "3 ways small to mid-sized agencies compete with large brokerages",
"byline": " Andrew Metz ",
"kicker": "",
"prettyDate": "August 10, 2015",
"timeToRead": "5 minute",
"image": {
"uri": "",
"width": "",
"height": ""
},
"authors": [
{
"webUrl": "/author/profile/andrew-metz/",
"name": "Andrew Metz"
}
],
"kickerNode": [],
"summary": "Here are three strategies that Ive seen SMB agencies employ in order to capitalize on their size and level the playing field with large national and regional brokers.",
"body": null
}
]
}
}