Brokers need to play a stronger consultative role by reminding their clients that HR already has a proven weapon to help combat employee dissatisfaction: core benefits.
Confusion and lack of understanding are costing employees, their families, and their employers money and lost time. For brokers, this creates opportunities.
Benefits advisors who want to be trusted partners to their employer clients, retain current clients, and expand their book of business would do well to understand a key trend.
DebugScreen: mobile
{
"author": {
"name": "Jasper Purvis",
"webUrl": "/author/profile/jasper-purvis/",
"description": "",
"imageLarge": "https://secure.gravatar.com/avatar/f16d6fc2845f417ea0e93a3f2b6cd37d?s=136&d=mm&r=g",
"estimate": 6,
"social": [],
"articles": [
{
"uri": "/2024/03/25/get-real-employees-employers-only-care-about-benefits-when-they-need-to/",
"title": "Get real: employees & employers only care about benefits when they need to",
"byline": "Jasper Purvis",
"kicker": "Commentary",
"prettyDate": "March 25, 2024",
"timeToRead": "7 minute",
"image": {
"uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2024/03/AdobeStock_75075129.jpg",
"width": "620",
"height": "372"
},
"authors": [
{
"webUrl": "/author/profile/jasper-purvis/",
"name": "Jasper Purvis"
}
],
"kickerNode": [
{
"uri": "/commentary/",
"sectionName": "Commentary"
}
],
"summary": "Employers desperately need to fix the lack of engagement around benefits -- and benefit advisors can help.",
"body": null
},
{
"uri": "/2023/12/04/returning-to-core-benefits-to-overcome-employee-dissatisfaction/",
"title": "Returning to core benefits to overcome employee dissatisfaction",
"byline": "Jasper Purvis",
"kicker": "Best Practices",
"prettyDate": "December 04, 2023",
"timeToRead": "5 minute",
"image": {
"uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2023/08/Business-Team-Article-202308141715.jpg",
"width": "620",
"height": "372"
},
"authors": [
{
"webUrl": "/author/profile/jasper-purvis/",
"name": "Jasper Purvis"
}
],
"kickerNode": [
{
"uri": "/best-practices/",
"sectionName": "Best Practices"
}
],
"summary": "Brokers need to play a stronger consultative role by reminding their clients that HR already has a proven weapon to help combat employee dissatisfaction: core benefits.",
"body": null
},
{
"uri": "/2023/10/31/why-combining-core-and-voluntary-benefits-is-a-differentiator/",
"title": "Why combining core and voluntary benefits is a differentiator",
"byline": "Jasper Purvis",
"kicker": "",
"prettyDate": "October 31, 2023",
"timeToRead": "7 minute",
"image": {
"uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2023/10/AdobeStock_191057762.jpg",
"width": "620",
"height": "372"
},
"authors": [
{
"webUrl": "/author/profile/jasper-purvis/",
"name": "Jasper Purvis"
}
],
"kickerNode": [],
"summary": "In this article, I lay out step-by-step how benefits brokers can get creative to design and implement the perfect benefits concoction.",
"body": null
},
{
"uri": "/2023/09/28/5-ways-brokers-can-help-demystify-health-insurance/",
"title": "5 ways brokers can help demystify health insurance",
"byline": "Jasper Purvis",
"kicker": "",
"prettyDate": "September 28, 2023",
"timeToRead": "6 minute",
"image": {
"uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2023/09/AdobeStock_67479456.jpg",
"width": "620",
"height": "372"
},
"authors": [
{
"webUrl": "/author/profile/jasper-purvis/",
"name": "Jasper Purvis"
}
],
"kickerNode": [],
"summary": "Confusion and lack of understanding are costing employees, their families, and their employers money and lost time. For brokers, this creates opportunities.",
"body": null
},
{
"uri": "/2023/07/25/why-it-pays-to-care-for-your-employees-today/",
"title": "Why it pays to care for your employees today",
"byline": "Jasper Purvis",
"kicker": "Best Practices",
"prettyDate": "July 25, 2023",
"timeToRead": "6 minute",
"image": {
"uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2021/10/fav-sponsors-committee-employers-employees-e1690254038194.jpg",
"width": "616",
"height": "372"
},
"authors": [
{
"webUrl": "/author/profile/jasper-purvis/",
"name": "Jasper Purvis"
}
],
"kickerNode": [
{
"uri": "/best-practices/",
"sectionName": "Best Practices"
}
],
"summary": "With employee health and wellness at the forefront of most organizations today, there's no better time to begin this integration.",
"body": null
},
{
"uri": "/2023/01/11/why-core-benefits-are-moving-back-into-the-spotlight/",
"title": "Why core benefits are moving back into the spotlight",
"byline": "Jasper Purvis",
"kicker": "",
"prettyDate": "January 11, 2023",
"timeToRead": "6 minute",
"image": {
"uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2022/12/AdobeStock_126637810.jpg",
"width": "750",
"height": "469"
},
"authors": [
{
"webUrl": "/author/profile/jasper-purvis/",
"name": "Jasper Purvis"
}
],
"kickerNode": [],
"summary": "Benefits advisors who want to be trusted partners to their employer clients, retain current clients, and expand their book of business would do well to understand a key trend.",
"body": null
}
]
}
}