Centennial, CO, January 13, 2012 – Benefits Selling magazine, a Summit Business Media publication, unveiled its 2012 redesign with the January issue. The redesign represents a fresh new look and an increased quality of news, data and feature stories presented each month.
For more than seven years, Benefits Selling has led the way in covering the employee benefits market for brokers by providing the most news and sales-centric coverage of the business. Over the past year, the entire staff at Benefits Selling has been working, reviewing and planning to take Benefits Selling to a new level. Response from readers was also factored in and was not surprising. Brokers are curious; they want to know more about how the changes in the industry will affect their business. They look to Benefits Selling to keep them abreast of the latest developments and for guidance on how to navigate the new opportunities that change brings.
“We balanced what has made Benefits Selling successful and created powerful new content with accessible design elements that will enable readers to get the most from each issue and ultimately maintain a competitive edge”, said Tamara Patterson, publisher of Benefits Selling magazine.
Some of the improvements include:
- A new monthly column, Retirement Planning, educating benefits brokers about the increasingly complex defined benefits and contribution markets.
- More retirement-related news in a revamped Benefits Newswire section.
- A chunky, quick-hit news section, Regulatory Roundup that gathers the latest news from both the federal and state government agencies and leaders.
- Improved alignment with an exploding BenefitsPro.com community—both from a design perspective as well as an editorial one.
“In short, we need to adapt—to evolve—in a brave new world,” said Denis Storey, editor-in-chief of Benefits Selling magazine. “And we need to bring our readers with us as we help them do the same.”
To view the January issue, click here.
About Benefits Selling Magazine
Benefits Selling is the authority for brokers and agents selling group and voluntary employee benefit products. As the industry leader, the editorial mission of Benefits Selling is to cut through the fluff and provide brokers with the best sales strategies, reveal upcoming trends and analyze the latest research in order to be the most successful, customer-based brokers in the business. Our goal is to provide the most practical sales-focused information for benefits brokers and agents to help them act as an invaluable resource for their clients. We strive to be the leading resource in the benefits market by delivering exclusive real world sales tactics, news and information through our magazine & Website and by bringing brokers together with other market players on BenefitsPro.com and at Benefits Selling Expo.
About Summit Business Media
Summit Business Media is the leading B2B media and information company serving the insurance, financial, legal and investment advisory markets. Summit strives to be “The Next Generation of Business Information” for executives and practitioners by providing breaking news and analysis, in-depth practice management strategies, business-building techniques and actionable data. Summit services the information needs of its customers through numerous channels, including digital, print, and live events. For more information, please visit SummitBusinessMedia.com.