There is plenty of competition in the retirement industry, so it is imperative that independent financial advisors and benefits brokers find ways to set themselves apart in their branding and marketing plans.
Financial advisors who break away from large wire houses and seek independence are taking a big leap of faith that everything will turn out right. They are believing their clients will follow them and that they will be able to work with only high net worth individuals and their business will make them a lot of money.
According to Tiburon Strategic Advisors, there are over 300,000 financial advisors in the U.S. The Labor Department projects that number to grow by more than 30% through 20181. How will you stand out from the crowd? A strong personal brand is necessary to distinguish you and your practice. RidgeWorth Investments’ PHD Personal Branding Process, developed in conjunction with Insight Development Group, can help.
1U.S. News, “Best Careers 2011: Financial Adviser,” December 2010.
As companies get more creative on their employee benefits packages, the prevalence of voluntary benefits will continue to expand.
The government argues the Aetna-Humana deal would eliminate competition between the insurers in 364 counties in 21 states and likely force seniors to pay higher premiums for Medicare Advantage.