benefits communication

• How to communicate with Gen Y

  By Nathan Solheim  |  July 12, 2012

  Brokers and agents should be prepared to use just about every kind of electronic communications tools they have, including social media, texting, instant messaging and email.

• How to communicate with Gen X

  By Nathan Solheim  |  July 11, 2012

  They are sometimes difficult to separate from Generation Y, or millennials, but they aren’t exactly alike.

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  How to communicate with baby boomers

  By Nathan Solheim  |  July 10, 2012

  Brokers and agents can mix communications with boomers a bit.

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  Don’t let the generation gap become a communications gap

  By Nathan Solheim  |  July 9, 2012

  Industry sources say matures prefer a more personal approach to communication with their benefits providers and in plan communications.