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By Kathryn Mayer |
May 3, 2012
Here are five top voluntary products to keep your eye on.
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By Marty Traynor |
September 1, 2011
One of the key concepts in managing customer relationships is listening to the voice of the customer. For brokers, that front line customer is the employer.
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By Marty Traynor |
August 1, 2011
One of the bright spots in Omaha, Neb., every June is the College World Series. It’s a great sporting event that attracts thousands from around the country, including dozens of brokers who specialize in selling benefits.
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By Marty Traynor |
July 1, 2011
Earlier this week, I conducted a continuing education class on voluntary benefits — from the employer’s viewpoint — for the Nebraska chapter of CEBS.
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By Marty Traynor |
June 1, 2011
May is Disability Awareness Month, a fact I typically overlook when writing the May column.
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May 12, 2011
Photos of day two's breakout sessions at the 2011 Benefits Selling Expo in Nashville.
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By Marty Traynor |
May 1, 2011
One of the primary ways we seek to build a competitive edge is to come up with great ideas – ideas that give us an advantage over competitors. But there seems to be more competitors every day, so the pressure to create a more unique value proposition is amplified...
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By Marty Traynor |
April 1, 2011
Do you remember reading this column’s headline in this magazine just over two years ago? I do. Credit the headline to Denis Storey’s interview of Tracy Dieterich in the March 2009 issue. It’s available on the Benefits Selling web site in case you missed it. It’s a...
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By Marty Traynor |
November 30, 2010
Occasionally, I get an e-mail asking for information on a topic we haven't covered in this column.
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By Marty Traynor |
October 27, 2010
Last week, I attended an industry meeting where one of the speakers, Sally Hogshead, addressed how to make marketing messages fascinating.
