I am constantly amazed by the complete lack of creativity displayed by some salespeople. Salespeople are the extreme athletes of the business world, and yet for some reason too many of us just plod along the same well-trodden path. The problem with doing what everyone else does is that it’s boring and will take you only so far. Pulling away from the pack requires creativity.

I assure you that the majority of salespeople in the president’s club didn’t do things the way everyone else did. Instead, they got creative. Being creative means doing something other people haven’t thought of. It means pushing the envelope. It means looking at sales problems from a totally different angle.

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