The phrase “open enrollment” has different connotations, depending on whom you ask. For brokers, the two words likely bring to mind a few months filled with teetering towers of paperwork, a flood of questions and phones ringing off the hook. But at least there’s a silver lining: It’s good for business.

For consumers, the words have even less pleasant associations. Despite concerted efforts by carriers, employers and long-suffering HR departments to shift stubbornly negative views, open enrollment season remains … less than popular.


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Paul Wilson

Paul Wilson is the editor-in-chief of BenefitsPRO Magazine and He has covered the insurance industry for more than a decade, including stints at Retirement Advisor Magazine and ProducersWeb.

More from this author

Dig Deeper

BenefitsPRO Broker Expo 2024Event

The premier educational and networking event for employee benefits brokers and agents.

Get More Information


Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.