Betterment and other independent providers of automated investment platforms have been vocal supporters of the fiduciary rule.(Photo: iStock)

New York-based Betterment, the country’s largest independent robo-advisory that now oversees more than $6 billion in assets, placed full-page ads in Sunday’s New York Times and Monday’s Wall Street Journal imploring readers, investors, and President-elect Donald Trump to get behind the Department of Labor’s fiduciary rule.

The Time’s ad, featured in the paper’s business section, was in the form of a letter from Betterment’s CEO and founder, Jon Stein, to Mr. Trump.

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Nick Thornton

Nick Thornton is a financial writer covering retirement and health care issues for BenefitsPRO and ALM Media. He greatly enjoys learning from the vast minds in the legal, academic, advisory and money management communities when covering the retirement space. He's also written on international marketing trends, financial institution risk management, defense and energy issues, the restaurant industry in New York City, surfing, cigars, rum, travel, and fishing. When not writing, he's pushing into some land or water.

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