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The Lean Startup methodology is a concept that originated in the tech industry in 2008, and has since taken other industries by storm. Fundamental to this concept is the idea of building a minimally viable product, that is, a product that would solve a particular problem or set of problems for a very specific audience or customer. This was a sharp divergence from thought processes held by enterprises in the past, and seems counterintuitive at face value: Why deliver an imperfect product to market? 

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