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Social media is a growing venue for plans to effectively educate members with preventive information, tools and strategies for health behavior change. (Photo: Shutterstock)

Health plan providers can better help members manage their health by interacting with them more via Facebook, Twitter, Instagram and LinkedIn, so say plan participants responding to HealthMine’s latest surveys. It would also greatly help if providers customized health recommendations based on data gleaned from members’ use of digital tools such as fitness and nutrition apps.

Katie Kuehner-Hebert


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