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Now more than ever, there is a strong business need to have an engaged EAP partner to proactively address new workplace issues. (Image: Shutterstock)

The EAP is in the middle of a major identity crisis. Crippled by the stigma of baked-in programs and health care giant price wars, the deep-rooted purpose of employee assistance programs is lost and buried. EAPs have been stripped down, thrown in and forgotten in the benefit puzzle.

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