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Open enrollment season is here, which means it’s time to review benefit selections and make any necessary modifications. Offering education to employees about benefit selections with individually tailored solutions is key to a successful enrollment season. One way to ensure employees are receiving the most accurate and helpful information available is to utilize new technology and data segmentation that can help drive informed decision making. When looking at employee benefit selections, examining how health savings accounts (HSAs) are utilized can help drive personalized solutions. Through targeted communications and personalized conversations, employers and benefit partners can help employees decide what their coverage needs are and help them make informed decisions. 


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