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Aetna Chairman Mark Bertolini says there’s an opportunity to start the store marketing with brokers and capture more share over time. (Image: Shutterstock)

Aetna Inc. and CVS Health Corp. announced the $69 billion CVS agreement to acquire Aetna at what might have been the worst possible time for health insurance agents and brokers: as producers were racing to help older clients meet the Dec. 7 Medicare plan annual election period deadline.


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