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Health plans are not communicating clearly to plan members that their health could deteriorate if they don’t take action--– at least that’s how the consumers perceive it. (Photo: Shutterstock)

If someone knows they are at risk for a certain disease or chronic condition, there’s a greater likelihood that they’ll change their eating habits, quit smoking and get off the couch. Health plans also like that because it reduces treatment costs in the long run, so many are pushing preventative health measures and testing to nip issues in the bud.

Katie Kuehner-Hebert


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