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How many of your employees use the same password for their work and social media accounts? Probably more than you think. (Photo: Shutterstock)

Nearly 69 percent of Americans have at least one social profile – and for employee benefit professionals, this avenue for broader employee communication has not gone unnoticed. Today’s HR teams often use corporate social media pages as a means to help communicate company and employee benefit updates and to advertise their company’s mission, vision and values.

However, with the majority of the workforce “social engaged,” it also hasn’t gone unnoticed by the executive suite that your employees’ social profiles may contain your company’s name and therefore there’s a public association between the individual and the organization. One negative post, picture, or Tweet could negatively impact a company’s brand reputation.

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