Search
 
Best Practices

Risk vs. reward: Safely weaving social media into the workplace

Your employees are already spending time on social media. Take the time to help them stay secure and rally them behind your company’s brand.

By Steven Bearak | Updated on August 03, 2018
How many of your employees use the same password for their work and social media accounts? Probably more than you think. (Photo: Shutterstock)

Nearly 69 percent of Americans have at least one social profile – and for employee benefit professionals, this avenue for broader employee communication has not gone unnoticed. Today’s HR teams often use corporate social media pages as a means to help communicate company and employee benefit updates and to advertise their company’s mission, vision and values.

However, with the majority of the workforce “social engaged,” it also hasn’t gone unnoticed by the executive suite that your employees’ social profiles may contain your company’s name and therefore there’s a public association between the individual and the organization. One negative post, picture, or Tweet could negatively impact a company’s brand reputation.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?

NOT FOR REPRINT

© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

BenefitsPRO Broker Expo 2024Event

The premier educational and networking event for employee benefits brokers and agents.

Get More Information
 

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.