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Fitbit Inspire Fitbit’s new Inspire fitness trackers are available exclusively through Fitbit corporate, wellness, health plan, and health systems partners and customers.

Just two weeks after Aetna and Apple announced they were teaming up on a health care app, news comes that Fitbit is also setting its sights on the health insurance market. The company’s latest product, Fitbit Inspire, is being offered exclusively through employer-sponsored health or wellness plans.

According to Fitbit’s website, “These special-release trackers are available exclusively through Fitbit corporate, wellness, health plan, and health systems partners and customers of their organizations, participants, and members.” In fact, as CNBC reports, there’s no price listed, either, since the cost depends on the employer or provider—but the company claims Inspire is its cheapest device.

Marlene Satter

Marlene Y. Satter has worked in and written about the financial industry for decades.

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