First it was books. Next came music, followed quickly by technology, clothing, furniture and all things e-commerce. After that, it was TV and movie streaming, e-readers and artificial intelligence. Over the past 25 years, Amazon's process for expanding its empire has proven successful time and again: Dominate or exit.

Up next: Health care.

The Amazon effect

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.