Thank you for sharing!

Your article was successfully shared with the contacts you provided.
Computer coding The data is out there to analyze and make predictions about nearly every aspect of a person’s behavior. Why is the benefits industry so far behind? (Image: Shutterstock)

We are experiencing one of the greatest paradigm shifts in history. Of all the data that has been created in human history, 90 percent was created in the last two years. Devices connecting us in real-time are changing how we live, what we purchase, how we stay healthy, how we recover when sick and more.

Behavior psychology is being influenced by massive amounts of data that is mined and trained using AI. Machine learning and predictive analytics are going to give way to machines knowing more about what we want, before we know we want it.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.