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Anthem sign on building The move by Anthem is just the latest in a health insurance market rife with acquisitions aimed at diversifying services beyond traditional insurance products. (Photo: iStock)


It started out as industry shorthand to describe the major players in the health insurance market, and the acronym has stuck around, despite mergers and acquisitions that have complicated the market. Now, the “B,” which actually stands for “Anthem” (following its acquisition of Blue Cross Blue Shield) is getting yet another update.

Emily Payne

Emily Payne is the current deputy editor for ALM's Regulated Markets and former managing editor for BenefitsPRO. A Wisconsin native, she spent the past eight years writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.

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