Mark Cuban’s Cost Plus Drugs joins TrumpRx drug price transparency initiative

News October 21, 2025 at 09:18 AM
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What You Need To Know

  • A core feature of the program is the “most-favored-nation” (MFN) pricing model, which requires drug manufacturers to match or beat the lowest prices paid in comparable wealthy countries.
  • Cuban notes that sharing prices on TrumpRx will increase visibility, drive higher volumes, and allow further price reductions to benefit consumers.
  • Pfizer was the first major pharmaceutical company to join TrumpRx, offering select drugs such as Eucrisa and Xeljanz at deep discounts.