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A core feature of the program is the “most-favored-nation” (MFN) pricing model, which requires drug manufacturers to match or beat the lowest prices paid in comparable wealthy countries.
Cuban notes that sharing prices on TrumpRx will increase visibility, drive higher volumes, and allow further price reductions to benefit consumers.
Pfizer was the first major pharmaceutical company to join TrumpRx, offering select drugs such as Eucrisa and Xeljanz at deep discounts.