BenefitsPRO Magazine-January/February 2021
Letter from the Editor
The many lessons we've learned about resilience and sacrifice in the last year will remain key as we push forward into a new normal.
Action/Reaction
Our readers share their thoughts on how the past year will impact the benefits landscape in 2021.
Columnists
As the COVID-19 pandemic has changed many aspects of the workplace, the interplay of our products and services has even more value.
To not have a sales process in place and to not provide sales training around that process is a failure of leadership.
Here are some benefits companies can offer that will help improve employees' lives while also attracting and retaining employees and providing ROI.
Face of Change
Heather Bowers is president of Lone Star Benefits, brings a servant's heart to the benefits industry.
100 Sales & Marketing Tips
Let's finish out the last of our annual 100 sales and marketing tips with 10 straightforward tips for branding and marketing.
Whether you're looking to attract new talent to your agency or just stand out as a role model, here are a few pieces of advice to take to heart.
Gone are the days of meeting a client for drinks or heading to the latest Chamber of Commerce meeting to make new connections.
Benefits brokers have had to get pretty creative in their communications strategies as of late. Which of these tips have you tried?
What are you doing to build goodwill and trust among your current and potential clients?
Benefits advisors looking to capitalize on the new opportunities that 2021 has brought would do well to take the following tips into account.
If there's one thing to hold onto as we leave the chaos of 2021 behind, it should be that willingness to take risks and push yourself.
Don't head into another Zoom meeting without reading (and heeding) these 10 tips.
Having a good rapport among all of your team members is essential--but that happen without some intentional thinking and planning.
These 10 tips are worth printing off and pinning up by your desk to give you a boost of motivation during the day.
Features
Benefits once known as "voluntary" are becoming more commonly known as "essential."
As employers adjust to a rapidly expanding remote workforce, they can also expect changes on the benefits front.
Trending Stories
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