A watershed moment for brokers and the benefits industry
Paul Wilson | January 20, 2021
The many lessons we’ve learned about resilience and sacrifice in the last year will remain key as we push forward into a new normal.

Paul Wilson | January 20, 2021
The many lessons we’ve learned about resilience and sacrifice in the last year will remain key as we push forward into a new normal.
BenefitsPRO Editors | February 17, 2021
Our readers share their thoughts on how the past year will impact the benefits landscape in 2021.
Marty Traynor | February 19, 2021
As the COVID-19 pandemic has changed many aspects of the workplace, the interplay of our products and services has even more value.
Kevin Trokey | February 16, 2021
To not have a sales process in place and to not provide sales training around that process is a failure of leadership.
Kris Alban | January 28, 2021
Here are some benefits companies can offer that will help improve employees’ lives while also attracting and retaining employees and providing ROI.
Paul Wilson | February 10, 2021
Heather Bowers is president of Lone Star Benefits, brings a servant's heart to the benefits industry.
Emily Payne | February 12, 2021
Let's finish out the last of our annual 100 sales and marketing tips with 10 straightforward tips for branding and marketing.
Emily Payne | February 11, 2021
Whether you're looking to attract new talent to your agency or just stand out as a role model, here are a few pieces of advice to take to heart.
Emily Payne | February 10, 2021
Gone are the days of meeting a client for drinks or heading to the latest Chamber of Commerce meeting to make new connections.
Emily Payne | February 08, 2021
Benefits brokers have had to get pretty creative in their communications strategies as of late. Which of these tips have you tried?
Emily Payne | February 09, 2021
What are you doing to build goodwill and trust among your current and potential clients?
Emily Payne | February 05, 2021
Benefits advisors looking to capitalize on the new opportunities that 2021 has brought would do well to take the following tips into account.
Emily Payne | February 04, 2021
If there's one thing to hold onto as we leave the chaos of 2021 behind, it should be that willingness to take risks and push yourself.
Emily Payne | February 01, 2021
Don't head into another Zoom meeting without reading (and heeding) these 10 tips.
Emily Payne | February 03, 2021
Having a good rapport among all of your team members is essential--but that happen without some intentional thinking and planning.
Emily Payne | February 02, 2021
These 10 tips are worth printing off and pinning up by your desk to give you a boost of motivation during the day.
Cover Story
Alan Goforth
Despite a rough 2020, benefits brokers believe the industry is poised to take on the challenges of 2021.
Eric Silverman, Andrew McNeil, and Rosario Avila | February 09, 2021
Benefits once known as “voluntary” are becoming more commonly known as “essential.”
Dan Cook | January 26, 2021
As employers adjust to a rapidly expanding remote workforce, they can also expect changes on the benefits front.
BenefitsPRO Editors | February 18, 2021
Armed with these 100 tips, you'll be unstoppable this year.