BenefitsPRO Magazine-March 2018
March 07, 2018
BenefitsPRO Broker Expo Preview
A high percentage of employees view all of the information given to them at open enrollment as “the tower of benefit misery.” Really? Employers should be offended; so should brokers and consultants.
Social media marketing doesn't have to be overwhelming.
Have an innovative cost-containment strategy you want to share (or show off) with the industry? We're looking for you to join us at the 2018 Broker Expo!
Columnists
Last month, we considered some principles of behavioral economics as they apply to enrollment. This month, let's consider techniques to help influence employee behavior.
Remember all the hoopla beginning last summer about how the new tax law would destroy 401(k) plans? Well, as we all now know, a funny thing happened on the way to 401(k) Armageddon.
There are at least two components common to most successful products: benefit strategy relevance and program mechanics.
I know we are always looking for new ideas, yet most of the time, we haven't put the most basic ideas into practice.
Action/Reaction
We asked our readers, what's the most important thing you've learned since you started your career?
Face of Change
Doug Hetherington is VP of Employee Benefits with the Echelon Group in Boise, Idaho. Echelon provides a variety of services, ranging from individual insurance and asset management to employee benefits and retirement plans.
Letter from the Editor
BenefitsPRO editor Paul Wilson reflects on the exciting but overwhelming experience of back-to-back industry events.
Feature
Technology, market forces and regulations are expanding the health care continuum at an ever-accelerating pace, and brokers have their hands full simply processing and understanding the rapid changes.
Feature
Trending Stories
- 1Parental Burnout: Strategies for a Healthier, More Engaged Workforce
- 2CMS: Final rule on Medicare Advantage plans caps comp for brokers, agents
- 3$1,000-a-month Ozempic, new weight loss drug, costs $5 to manufacture: Yale study
- 4HHS issues final rule to regulate 'junk' insurance, limiting access to short-term plans
- 5ACA 'plan-switching' scheme targeted low-income consumers: Insurance agents sued
{ "data": { "slug": "benefitspro-magazine-march-2018", "title": "BenefitsPRO Magazine-March 2018", "type": "issue", "packageUrl": "", "summary": "", "cssFile": "", "imageUrl": "//www.almcms.com/contrib/content/uploads/2018/03/BPRO-0318-Cover.jpg", "mediaUrl": "", "blurb": "", "articles": [ { "uri": "/2018/03/02/staying-afloat-in-a-sea-of-change/", "title": "Staying afloat in a sea of change", "summary": "BenefitsPRO editor Paul Wilson reflects on the exciting but overwhelming experience of back-to-back industry events.", "byline": "Paul Wilson", "kicker": "", "tags": [], "prettyDate": "March 02, 2018", "wordcount": "432", "timeToRead": "3 minute", "readtime": "3", "authors": [ { "webUrl": "/author/profile/paul-wilson/", "name": "Paul Wilson" } ], "kickerNode": [], "primaryCategory": { "channelName": "", "sectionName": "", "uri": "" }, "image": { "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/03/BSL_16_03_0318_01_img001.jpg", "width": "600", "height": "683" } }, { "uri": "/2018/03/06/competing-against-the-status-quo-a-qa-with-doug-hetherington/", "title": "Competing against the status quo: A Q&A with Doug Hetherington", "summary": "Doug Hetherington is VP of Employee Benefits with the Echelon Group in Boise, Idaho. Echelon provides a variety of services, ranging from individual insurance and asset management to employee benefits and retirement plans.", "byline": "Paul Wilson", "kicker": "Q&A", "tags": [], "prettyDate": "March 06, 2018", "wordcount": "1425", "timeToRead": "8 minute", "readtime": "8", "authors": [ { "webUrl": "/author/profile/paul-wilson/", "name": "Paul Wilson" } ], "kickerNode": [ { "uri": "/q-and-a/", "sectionName": "Q&A" } ], "primaryCategory": { "channelName": "", "sectionName": "", "uri": "" }, "image": { "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/03/Dough.jpg", "width": "200", "height": "288" } }, { "uri": "/2018/03/14/behavioral-enrollment-part-2-influence/", "title": "Behavioral enrollment, part 2: Influence", "summary": "Last month, we considered some principles of behavioral economics as they apply to enrollment. This month, let's consider techniques to help influence employee behavior.", "byline": "Marty Traynor", "kicker": "Best Practices", "tags": [], "prettyDate": "March 14, 2018", "wordcount": "524", "timeToRead": "3 minute", "readtime": "3", "authors": [ { "webUrl": "/author/profile/marty-traynor/", "name": "Marty Traynor" } ], "kickerNode": [ { "uri": "/best-practices/", "sectionName": "Best Practices" } ], "primaryCategory": { "channelName": "", "sectionName": "", "uri": "" }, "image": { "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/03/BSL_16_03_0318_03_img001.jpg", "width": "600", "height": "657" } }, { "uri": "/2018/03/07/using-big-data-to-design-better-health-care-plans/", "title": "Using Big Data to design better health care plans", "summary": "Let's be honest: terms like “data analytics” tend to make many people's eyes glaze over. Having an expert who can explain the concepts and strategies will do a lot to make it truly useful to companies and their employees.", "byline": "Scott Wooldridge", "kicker": "Market Insights", "tags": [], "prettyDate": "March 07, 2018", "wordcount": "1205", "timeToRead": "7 minute", "readtime": "7", "authors": [ { "webUrl": "/author/profile/scott-wooldridge/", "name": "Scott Wooldridge" } ], "kickerNode": [ { "uri": "/market-insights/", "sectionName": "Market Insights" } ], "primaryCategory": { "channelName": "", "sectionName": "", "uri": "" }, "image": { "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/03/blockchain.jpg", "width": "600", "height": "400" } }, { "uri": "/2018/03/05/where-do-brokers-fit-in-the-health-care-continuum/", "title": "Where do brokers fit in the health care continuum?", "summary": "Technology, market forces and regulations are expanding the health care continuum at an ever-accelerating pace, and brokers have their hands full simply processing and understanding the rapid changes.", "byline": "Alan Goforth", "kicker": "Analysis", "tags": [], "prettyDate": "March 05, 2018", "wordcount": "2014", "timeToRead": "11 minute", "readtime": "11", "authors": [ { "webUrl": "/author/profile/alan-goforth/", "name": "Alan Goforth" } ], "kickerNode": [ { "uri": "/analysis/", "sectionName": "Analysis" } ], "primaryCategory": { "channelName": "", "sectionName": "", "uri": "" }, "image": { "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/03/BSL_16_03_0318_05_img001.jpg", "width": "900", "height": "559" } }, { "uri": "/2018/04/14/expo-preview-the-tower-of-benefits-misery/", "title": "Expo preview: The tower of benefits misery", "summary": "A high percentage of employees view all of the information given to them at open enrollment as “the tower of benefit misery.” Really? Employers should be offended; so should brokers and consultants.", "byline": "Doug Layman", "kicker": "Commentary", "tags": [], "prettyDate": "April 14, 2018", "wordcount": "1531", "timeToRead": "8 minute", "readtime": "8", "authors": [ { "webUrl": "/author/profile/doug-layman/", "name": "Doug Layman" } ], "kickerNode": [ { "uri": "/commentary/", "sectionName": "Commentary" } ], "primaryCategory": { "channelName": "", "sectionName": "", "uri": "" }, "image": { "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/02/TowerMisery.jpg", "width": "616", "height": "372" } }, { "uri": "/2018/03/09/5-easy-to-implement-social-media-strategies-for-busy-brokers/", "title": "5 easy-to-implement social media strategies for busy brokers", "summary": "Social media marketing doesn't have to be overwhelming.", "byline": "Amy Evans", "kicker": "Best Practices", "tags": [], "prettyDate": "March 09, 2018", "wordcount": "819", "timeToRead": "5 minute", "readtime": "5", "authors": [ { "webUrl": "/author/profile/amy-evans/", "name": "Amy Evans" } ], "kickerNode": [ { "uri": "/best-practices/", "sectionName": "Best Practices" } ], "primaryCategory": { "channelName": "", "sectionName": "", "uri": "" }, "image": { "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/03/Engagement.jpg", "width": "600", "height": "399" } }, { "uri": "/2018/04/14/apply-now-to-compete-in-the-broker-smackdown/", "title": "Apply now to compete in the broker smackdown!", "summary": "Have an innovative cost-containment strategy you want to share (or show off) with the industry? We're looking for you to join us at the 2018 Broker Expo!", "byline": "David Contorno", "kicker": "", "tags": [], "prettyDate": "April 14, 2018", "wordcount": "595", "timeToRead": "3 minute", "readtime": "3", "authors": [ { "webUrl": "/author/profile/david-contorno/", "name": "David Contorno" } ], "kickerNode": [], "primaryCategory": { "channelName": "", "sectionName": "", "uri": "" }, "image": { "uri": "", "width": "", "height": "" } }, { "uri": "/2018/03/13/do-tax-cuts-mean-more-will-retire-in-comfort/", "title": "Do tax cuts mean more will retire in comfort?", "summary": "Remember all the hoopla beginning last summer about how the new tax law would destroy 401(k) plans? Well, as we all now know, a funny thing happened on the way to 401(k) Armageddon.", "byline": "Christopher Carosa", "kicker": "Analysis", "tags": [], "prettyDate": "March 13, 2018", "wordcount": "483", "timeToRead": "3 minute", "readtime": "3", "authors": [ { "webUrl": "/author/profile/christopher-carosa/", "name": "Christopher Carosa" } ], "kickerNode": [ { "uri": "/analysis/", "sectionName": "Analysis" } ], "primaryCategory": { "channelName": "", "sectionName": "", "uri": "" }, "image": { "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/03/BSL_16_03_0318_08_img001.jpg", "width": "600", "height": "567" } }, { "uri": "/2018/03/06/what-are-the-attributes-of-a-good-voluntary-benefit/", "title": "What are the attributes of a good voluntary benefit?", "summary": "There are at least two components common to most successful products: benefit strategy relevance and program mechanics.", "byline": "Gil Lowerre and Bonnie Brazzell", "kicker": "Best Practices", "tags": [], "prettyDate": "March 06, 2018", "wordcount": "422", "timeToRead": "3 minute", "readtime": "3", "authors": [ { "webUrl": "/author/profile/gil-lowerre/", "name": "Gil Lowerre" }, { "webUrl": "/author/profile/bonnie-brazzell/", "name": "Bonnie Brazzell" } ], "kickerNode": [ { "uri": "/best-practices/", "sectionName": "Best Practices" } ], "primaryCategory": { "channelName": "", "sectionName": "", "uri": "" }, "image": { "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/03/BSL_16_03_0318_09_img001.jpg", "width": "600", "height": "468" } }, { "uri": "/2018/03/12/with-age-comes-experience-and-wisdom/", "title": "With age comes experience... and wisdom", "summary": "We asked our readers, what's the most important thing you've learned since you started your career?", "byline": "BenefitsPro Editors", "kicker": "Conversation", "tags": [], "prettyDate": "March 12, 2018", "wordcount": "1223", "timeToRead": "7 minute", "readtime": "7", "authors": [ { "webUrl": "/author/profile/benefitspro-editors/", "name": "BenefitsPro Editors" } ], "kickerNode": [ { "uri": "/conversation/", "sectionName": "Conversation" } ], "primaryCategory": { "channelName": "", "sectionName": "", "uri": "" }, "image": { "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/03/BSL_16_03_0318_10_img001.jpg", "width": "600", "height": "406" } }, { "uri": "/2018/03/08/5-quick-tasks-brokers-should-do-every-week/", "title": "5 quick tasks brokers should do every week", "summary": "I know we are always looking for new ideas, yet most of the time, we haven't put the most basic ideas into practice.", "byline": "Kevin Trokey", "kicker": "Quick Takes", "tags": [], "prettyDate": "March 08, 2018", "wordcount": "525", "timeToRead": "3 minute", "readtime": "3", "authors": [ { "webUrl": "/author/profile/kevin-trokey/", "name": "Kevin Trokey" } ], "kickerNode": [ { "uri": "/quick-takes/", "sectionName": "Quick Takes" } ], "primaryCategory": { "channelName": "", "sectionName": "", "uri": "" }, "image": { "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/03/BSL_16_03_0318_11_img001.jpg", "width": "200", "height": "245" } } ], "navigations": [ { "name": "Cover Story", "description": "", "link": "", "query": "", "showAll": "", "searchContents": [ { "uri": "/2018/03/07/using-big-data-to-design-better-health-care-plans/", "title": "Using Big Data to design better health care plans", "byline": "Scott Wooldridge", "kicker": "Market Insights", "summary": "Let's be honest: terms like “data analytics” tend to make many people's eyes glaze over. Having an expert who can explain the concepts and strategies will do a lot to make it truly useful to companies and their employees.", "isDownload": "false", "authors": [ { "webUrl": "/author/profile/scott-wooldridge/", "name": "Scott Wooldridge" } ], "kickerNode": [ { "uri": "/market-insights/", "sectionName": "Market Insights" } ], "readtime": "7", "prettyDate": "March 07, 2018", "primaryCategory": { "channelName": "", "sectionName": "", "uri": "" }, "image": { "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/03/blockchain.jpg", "width": "600", "height": "400" } } ] }, { "name": "BenefitsPRO Broker Expo Preview", "description": "", "link": "", "query": "", "showAll": "", "searchContents": [ { "uri": "/2018/04/14/expo-preview-the-tower-of-benefits-misery/", "title": "Expo preview: The tower of benefits misery", "byline": "Doug Layman", "kicker": "Commentary", "summary": "A high percentage of employees view all of the information given to them at open enrollment as “the tower of benefit misery.” Really? Employers should be offended; so should brokers and consultants.", "isDownload": "false", "authors": [ { "webUrl": "/author/profile/doug-layman/", "name": "Doug Layman" } ], "kickerNode": [ { "uri": "/commentary/", "sectionName": "Commentary" } ], "readtime": "8", "prettyDate": "April 14, 2018", "primaryCategory": { "channelName": "", "sectionName": "", "uri": "" }, "image": { "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/02/TowerMisery.jpg", "width": "616", "height": "372" } }, { "uri": "/2018/03/09/5-easy-to-implement-social-media-strategies-for-busy-brokers/", "title": "5 easy-to-implement social media strategies for busy brokers", "byline": "Amy Evans", "kicker": "Best Practices", "summary": "Social media marketing doesn't have to be overwhelming.", "isDownload": "false", "authors": [ { "webUrl": "/author/profile/amy-evans/", "name": "Amy Evans" } ], "kickerNode": [ { "uri": "/best-practices/", "sectionName": "Best Practices" } ], "readtime": "5", "prettyDate": "March 09, 2018", "primaryCategory": { "channelName": "", "sectionName": "", "uri": "" }, "image": { "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/03/Engagement.jpg", "width": "600", "height": "399" } }, { "uri": "/2018/04/14/apply-now-to-compete-in-the-broker-smackdown/", "title": "Apply now to compete in the broker smackdown!", "byline": "David Contorno", "kicker": "", "summary": "Have an innovative cost-containment strategy you want to share (or show off) with the industry? We're looking for you to join us at the 2018 Broker Expo!", "isDownload": "false", "authors": [ { "webUrl": "/author/profile/david-contorno/", "name": "David Contorno" } ], "kickerNode": [], "readtime": "3", "prettyDate": "April 14, 2018", "primaryCategory": { "channelName": "", "sectionName": "", "uri": "" }, "image": { "uri": "", "width": "", "height": "" } } ] }, { "name": "Columnists", "description": "", "link": "", "query": "", "showAll": "", "searchContents": [ { "uri": "/2018/03/14/behavioral-enrollment-part-2-influence/", "title": "Behavioral enrollment, part 2: Influence", "byline": "Marty Traynor", "kicker": "Best Practices", "summary": "Last month, we considered some principles of behavioral economics as they apply to enrollment. This month, let's consider techniques to help influence employee behavior.", "isDownload": "false", "authors": [ { "webUrl": "/author/profile/marty-traynor/", "name": "Marty Traynor" } ], "kickerNode": [ { "uri": "/best-practices/", "sectionName": "Best Practices" } ], "readtime": "3", "prettyDate": "March 14, 2018", "primaryCategory": { "channelName": "", "sectionName": "", "uri": "" }, "image": { "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/03/BSL_16_03_0318_03_img001.jpg", "width": "600", "height": "657" } }, { "uri": "/2018/03/13/do-tax-cuts-mean-more-will-retire-in-comfort/", "title": "Do tax cuts mean more will retire in comfort?", "byline": "Christopher Carosa", "kicker": "Analysis", "summary": "Remember all the hoopla beginning last summer about how the new tax law would destroy 401(k) plans? Well, as we all now know, a funny thing happened on the way to 401(k) Armageddon.", "isDownload": "false", "authors": [ { "webUrl": "/author/profile/christopher-carosa/", "name": "Christopher Carosa" } ], "kickerNode": [ { "uri": "/analysis/", "sectionName": "Analysis" } ], "readtime": "3", "prettyDate": "March 13, 2018", "primaryCategory": { "channelName": "", "sectionName": "", "uri": "" }, "image": { "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/03/BSL_16_03_0318_08_img001.jpg", "width": "600", "height": "567" } }, { "uri": "/2018/03/06/what-are-the-attributes-of-a-good-voluntary-benefit/", "title": "What are the attributes of a good voluntary benefit?", "byline": "Gil Lowerre and Bonnie Brazzell", "kicker": "Best Practices", "summary": "There are at least two components common to most successful products: benefit strategy relevance and program mechanics.", "isDownload": "false", "authors": [ { "webUrl": "/author/profile/gil-lowerre/", "name": "Gil Lowerre" }, { "webUrl": "/author/profile/bonnie-brazzell/", "name": "Bonnie Brazzell" } ], "kickerNode": [ { "uri": "/best-practices/", "sectionName": "Best Practices" } ], "readtime": "3", "prettyDate": "March 06, 2018", "primaryCategory": { "channelName": "", "sectionName": "", "uri": "" }, "image": { "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/03/BSL_16_03_0318_09_img001.jpg", "width": "600", "height": "468" } }, { "uri": "/2018/03/08/5-quick-tasks-brokers-should-do-every-week/", "title": "5 quick tasks brokers should do every week", "byline": "Kevin Trokey", "kicker": "Quick Takes", "summary": "I know we are always looking for new ideas, yet most of the time, we haven't put the most basic ideas into practice.", "isDownload": "false", "authors": [ { "webUrl": "/author/profile/kevin-trokey/", "name": "Kevin Trokey" } ], "kickerNode": [ { "uri": "/quick-takes/", "sectionName": "Quick Takes" } ], "readtime": "3", "prettyDate": "March 08, 2018", "primaryCategory": { "channelName": "", "sectionName": "", "uri": "" }, "image": { "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/03/BSL_16_03_0318_11_img001.jpg", "width": "200", "height": "245" } } ] }, { "name": "Action/Reaction", "description": "", "link": "", "query": "", "showAll": "", "searchContents": [ { "uri": "/2018/03/12/with-age-comes-experience-and-wisdom/", "title": "With age comes experience... and wisdom", "byline": "BenefitsPro Editors", "kicker": "Conversation", "summary": "We asked our readers, what's the most important thing you've learned since you started your career?", "isDownload": "false", "authors": [ { "webUrl": "/author/profile/benefitspro-editors/", "name": "BenefitsPro Editors" } ], "kickerNode": [ { "uri": "/conversation/", "sectionName": "Conversation" } ], "readtime": "7", "prettyDate": "March 12, 2018", "primaryCategory": { "channelName": "", "sectionName": "", "uri": "" }, "image": { "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/03/BSL_16_03_0318_10_img001.jpg", "width": "600", "height": "406" } } ] }, { "name": "Face of Change", "description": "", "link": "", "query": "", "showAll": "", "searchContents": [ { "uri": "/2018/03/06/competing-against-the-status-quo-a-qa-with-doug-hetherington/", "title": "Competing against the status quo: A Q&A with Doug Hetherington", "byline": "Paul Wilson", "kicker": "Q&A", "summary": "Doug Hetherington is VP of Employee Benefits with the Echelon Group in Boise, Idaho. Echelon provides a variety of services, ranging from individual insurance and asset management to employee benefits and retirement plans.", "isDownload": "false", "authors": [ { "webUrl": "/author/profile/paul-wilson/", "name": "Paul Wilson" } ], "kickerNode": [ { "uri": "/q-and-a/", "sectionName": "Q&A" } ], "readtime": "8", "prettyDate": "March 06, 2018", "primaryCategory": { "channelName": "", "sectionName": "", "uri": "" }, "image": { "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/03/Dough.jpg", "width": "200", "height": "288" } } ] }, { "name": "Letter from the Editor", "description": "", "link": "", "query": "", "showAll": "", "searchContents": [ { "uri": "/2018/03/02/staying-afloat-in-a-sea-of-change/", "title": "Staying afloat in a sea of change", "byline": "Paul Wilson", "kicker": "", "summary": "BenefitsPRO editor Paul Wilson reflects on the exciting but overwhelming experience of back-to-back industry events.", "isDownload": "false", "authors": [ { "webUrl": "/author/profile/paul-wilson/", "name": "Paul Wilson" } ], "kickerNode": [], "readtime": "3", "prettyDate": "March 02, 2018", "primaryCategory": { "channelName": "", "sectionName": "", "uri": "" }, "image": { "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/03/BSL_16_03_0318_01_img001.jpg", "width": "600", "height": "683" } } ] }, { "name": "Feature", "description": "", "link": "", "query": "", "showAll": "", "searchContents": [ { "uri": "/2018/03/05/where-do-brokers-fit-in-the-health-care-continuum/", "title": "Where do brokers fit in the health care continuum?", "byline": "Alan Goforth", "kicker": "Analysis", "summary": "Technology, market forces and regulations are expanding the health care continuum at an ever-accelerating pace, and brokers have their hands full simply processing and understanding the rapid changes.", "isDownload": "false", "authors": [ { "webUrl": "/author/profile/alan-goforth/", "name": "Alan Goforth" } ], "kickerNode": [ { "uri": "/analysis/", "sectionName": "Analysis" } ], "readtime": "11", "prettyDate": "March 05, 2018", "primaryCategory": { "channelName": "", "sectionName": "", "uri": "" }, "image": { "uri": "https://images.benefitspro.com/contrib/content/uploads/sites/412/2018/03/BSL_16_03_0318_05_img001.jpg", "width": "900", "height": "559" } } ] }, { "name": "Feature", "description": "", "link": "", "query": "", "showAll": "", "searchContents": [] } ], "sponsors": [] } }