BenefitsPRO Magazine-September 2019

Letter from the Editor

Finding our common ground

Paul Wilson | August 30, 2019

It’s easy to make assumptions about those who are different from you. But you know what helps? Actually talking to them.


Talk to me

Gil Murdock | September 18, 2019

Guidance from brokers is key to maximize employers' benefits investment.

Ongoing enrollment communication

Alan Goforth | September 17, 2019

Like studying for an exam, regular, intentional communications are more effective for open enrollment than a last-minute blitz.

Face of Change


We suck at communication!

Kevin Trokey | September 16, 2019

The communication bar in this industry is so low it could be used as a limbo pole.

The newest AI

Marty Traynor | September 03, 2019

A couple of insights for benefit professionals as we consider artificial intelligence in our market.

Getting the most from a sale

Bonnie Brazzell and Nick Rockwell | September 18, 2019

Successful brokers make sure that when selling a product into a case, they include the enrollment method to be used.

BenefitsPRO Daily

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