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Less than half of employees feel their employer communicates details about their benefits offering extremely or very well. To improve the enrollment process, personalization and support tools can help.

Employment loyalty has shifted dramatically in recent decades. Employers that evolve in response may be surprised at how well their companies perform – and the TPAs and brokers who help them can find new growth opportunities in the process.

There are noticeable trends in what benefits employees want, which HR leaders and their advisors can take advantage of to help employers attract and retain new talent.

Let's explore the shifting dynamics facing employers and how benefits advisors can help prepare their clients' benefits strategy to withstand the resulting challenges.

Most employers offer traditional benefits like health care, however, benefits advisors think new benefits will gain popularity within the year.

Even more employers pay for bariatric surgery and offer other advanced therapies and weight management programs.

Benefits advisors who want to be trusted partners to their employer clients, retain current clients, and expand their book of business would do well to understand a key trend.

Organizations that move in these directions with their employees and their benefits in 2023 and beyond will do more than strengthen their employer relationships over time.