January 2021
BenefitsPRO.com Marketing Blog:
Digital Engagement Dramatically Rises During the Pandemic
As the majority of employee benefits professionals transitioned to working at home during the pandemic, their use and engagement with BenefitsPRO email newsletters and the mobile site have substantially increased.

Over the course of the last year, BenefitsPRO has seen:

  • 8.2% increase in newsletter open rates
  • 31% are mobile visitors, up from 27% last year
Tamara Gentry,
Group Publisher, BenefitsPRO

The reason for increased engagement: Our audiences are even more interested in employee benefits industry news and analysis in these challenging times. Plus the huge variety of ways to consume information makes it easier to integrate digital media use into their busy day.

Curious about data detailing how employee benefits professionals engage with digital media? You can find more information in the 2021 BenefitsPro Media Kit.

How have your media consumption habits changed in the last year? Drop me a line with your thoughts at [email protected].


Paul Wilson,
Editor in Chief, BenefitsPRO

Trends Employee Benefits Marketers Need to Know
download our media kit