January 2021 BenefitsPRO.com Marketing Blog: Digital Engagement Dramatically Rises During the Pandemic
As the majority of employee benefits professionals transitioned to working at home during the pandemic, their use and engagement with BenefitsPRO email newsletters and the mobile site have substantially increased.
Over the course of the last year, BenefitsPRO has seen:
8.2% increase in newsletter open rates
31% are mobile visitors, up from 27% last year
Tamara Gentry, Group Publisher, BenefitsPRO
The reason for increased engagement: Our audiences are even more interested in employee benefits industry news and analysis in these challenging times. Plus the huge variety of ways to consume information makes it easier to integrate digital media use into their busy day.
Curious about data detailing how employee benefits professionals engage with digital media? You can find more information in the 2021 BenefitsPro Media Kit.
How have your media consumption habits changed in the last year? Drop me a line with your thoughts at [email protected].
Open Enrollment Update: November marked the beginning of open enrollment for ACA marketplace plans. In an enrollment year unlike any other, the industry is closely watching stats from the first few weeks as an indication of what’s to come.
Wellness and Remote Work: In the retirement plan advisor/plan sponsor sphere, we’re continuing to see increasing interest in employee financial well-being — and due to the ‘new normal’ of remote working, employers are turning to remote financial wellness programs. Financial wellness programs are an important benefits trend that will continue into 2021 — not only because of the financial fragility of many workers but also because retirement advisors are seeking products and services to offer that will justify their value to employers.
We noted in November that employee mental health is becoming a bigger priority among our HR audience, and studies and articles from November continued to highlight its importance. Going into December, we focused on how the holiday season, usually a source of stress for employees, will be even more difficult this year, and what employers can do to support employees.
The modern-day benefits broker is in the tough position of helping employers deal with continually rising health care costs. In order to continually adapt to an ever-evolving role, you must frequently update your services and product offerings. Download this in-depth report from a recent survey of your broker peers to learn about their biggest challenges, successes and strategies for success in 2022 and beyond.
As work conditions continue to change, having a virtual strategy, adapting to changing work habits, moving business online and leveraging technology platforms will be necessary. Download this in-depth report for tips to succeed in 2022 and beyond.
With suicide being a leading cause of death, providing clear pathways for employees to receive mental health support is more important than ever. Download this guide to help your employer clients with suicide prevention in their workplace.
With suicide rates increasing, providing clear pathways for employees to receive mental health support is more important than ever. Download this guide and learn how to lead with compassion and care in your workplace and help prevent worst-case scenarios.
With MSK pain closely tied to diet, stress, and mental health, it’s not surprising that a holistic approach to MSK care results in better outcomes for members at lower cost. Download this white paper as a tool for your clients to learn how to increase work productivity while reducing MSK pain and depression.
From Nonstop Administration and Insurance Services, Inc.
Download this guide to teach your employer clients how to build equity into their health plans with MERPs, which allow employers to pay for their employees’ qualified medical expenses on a pre-tax basis, and provide cost certainty for employers and reduce or eliminate upfront medical expenses for employees and their families.
The sweet spot is when all factors involved combine to give you the best results. It’s tough to find when it comes to healthcare benefits, but with many employees looking for new jobs, it’s more essential than ever.
In order to implement a successful strategy, the right questions must be asked. Download this guide for questions that will improve wellness program utilization and protect your investment in health and wellness benefits.
Chronic pain results in more lost workdays and productivity than any other condition other than the flu. This report dives into solutions and strategies to help combat musculoskeletal pain in your workforce.
Put together the right employee healthcare packages, every time. Help customers adjust on the fly. Know your clients better than they know themselves. Be the trusted advisor they can’t live without. How? Use health analytics to identify needs, stay on top of key trends, and give yourself an upper edge.