From the April 2008 issue of Benefits Selling Magazine • Subscribe!

Comparison tool for voters

BY THE TIME THIS ISSUE lands in mailboxes, the presidential campaign may be down to the final two. If so, voters may have an easier time figuring out which candidate's health care plan they like best, but the issue is more complex than most people realize.To help voters understand which candidate stands where on the issue, GoHealth Insurance has devised a Web site that breaks down candidates' plans and compares them to one another.

Visitors can use an interactive comparison tool to see one platform measured against another, based on several factors, including how the proposal affects private coverage, public programs, taxes and affordability.

"We're trying to make insurance more accessible and easier to understand," says Clint Jones, CEO of Norvax Inc., Go-Health's parent company. "Education is a big part of that goal."

The Web site also features an overview of the health care reform debate.To see how it works, visit www.gohealthinsurance.com/politics.

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