Every open enrollment season millions of Americans sign up for their employee benefits. The economy has served as a wake-up call and prompted greater employee interest in their companies' protection plan offerings. But, it has also dealt greater workload pressures on employers who are pressed for time and resources.
Converting piqued employee interest into high participation rates lies in mastering the balance of helping employees make informed decisions while keeping the enrollment process hassle- free for employers.
The Guardian Life Insurance Company of America offers comprehensive enrollment solutions that help brokers ensure satisfaction for clients every step of the way - before, during and after enrollment.
Guardian introduces more ways to enroll simply & easily
Guardian has enhanced its enrollment capabilities to include personalized enrollment kits* and employee self-enrollment online** available in the fall.
Guardian's enrollment kits can be personalized to each employee, stirring greater interest in learning about plan options. Available in English and Spanish, personalized kits provide everything an employee needs to make an informed decision - featuring the employee's name and pre-populated enrollment form with employee-specific cost information for their life and disability coverage options. Employee-specific cost information goes a long way with making it easy for employees to make benefits decisions which best fit their needs.
For existing Guardian customers who prefer the paper-free convenience of letting employees enroll themselves online, Guardian's web capabilities are also rooted in the same enrollment approach - simple and easy.
Whether via paper or web, a straightforward sign-up process not only fosters increased participation but can reduce the time employers unnecessarily spend fielding questions and doing follow-up.
Always a cornerstone: employee awareness and education
Engaging and educating employees so they make the most of their benefits is key to maximizing the value of a company's benefits offering. "In these economic times, employers are understandably preoccupied with business concerns, but they recognize that it is critical to help employees understand their options to make sound decisions," said Elena Wu, 2nd Vice President of Group Marketing and Worksite for Guardian. "Enrollment support is one area that can make a big impact for both employers and their employees."
In addition to a choice of ways to enroll, Guardian offers multi-channel enrollment support before, during and after enrollment:
- Employee communications that build awareness of a plan offering, helping cultivate interest prior to enrollment time.
- Certified enrollment specialists committed to educating employees about available products via face-to-face group meetings.
- Enrollment support hotlines (in over 50 different languages) available to answer questions as employees enroll so they make the right decisions for their needs while freeing up time for benefits managers
- Tools for ongoing benefits management so employees make the most of what they sign up for.
To learn more about Guardian's enrollment services, go to www.guardianenrollmenttips.com
* Group must offer one or more of the following Guardian employee benefits: Voluntary Life or Disability (short and/or long-term).
** Group must meet certain eligibility requirements. Certain restrictions apply.
