The Hartford launches campaign to encourage retirement savings

The Hartford is launching a campaign to encourage people to take advantage of their employer’s 401(k) or other retirement plan for National Save for Retirement Week, Oct. 16-22. The “It’s in Your Power” campaign is reaching out to 1.4 million plan participants, 32,500 plan sponsors and their financial advisors.

“The Hartford is telling retirement plan participants that, ‘It’s in Your Power’ to help build a secure retirement by starting or increasing contributions to their employer’s retirement plan,” said Dana McCullough, assistant vice president of marketing for The Hartford’s Retirement Plans Group. “Our campaign encourages participants to take action – much like a superhero would – and be the catalyst for their own retirement security.”

New research by The Hartford finds that Americans better understand their 401(k)s and other retirement plans than they did a few years ago.  A survey conducted this spring found that 78 percent of respondents “completely” or “mostly” understood their retirement benefits, up from 65 percent in 2009.  In addition, 20 percent of those polled said they planned to increase their retirement plan contributions.  A total of 1,000 employed Americans ages 18-65 were polled this spring.

“Saving for retirement should be a priority for Americans of all ages and we’re hoping our superhero campaign connects with every one of The Hartford’s plan participants,” McCullough said. “We want everyone to enjoy a retirement fit for a superhero.”

The campaign includes illustrations and graphics created by a superhero comic-book artist and provides a glimpse of the retired lifestyle of two superheroes as they fly around on scooters, kick back with super friends and family and enjoy the retired life.

The Hartford Financial Services Group Inc. provides insurance and wealth management services for millions of consumers and businesses worldwide.


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