Technology platforms have changed the way many consumers share information about their friends, family, jobs, causes, hobbies and much more. Technology also has impacted consumer expectations regarding the way they receive information. The preferred method of communication for many has shifted from printed, physical materials to instant, digital messages. As a result, the way brokers and employers share information about benefits and enrollment has also changed with the availability of benefits management platforms. Agents, consultants and brokers who offer a technology platform can provide a new and better way to communicate and manage benefits programs.

Reaching employees

Employee benefits are a key driver of employee satisfaction, yet many employees do not realize the full value of their benefits package. An article in Workforce Management noted that 96 percent of employers say their employees need guidance to make sound benefits decisions, yet only 23 percent of employees say their company's benefits education efforts are effective. To improve your own client relationships while potentially increasing enrollment, arm your employer clients with tools to better educate employees about their benefits packages. Benefit management platforms that enable employees to shop, compare and enroll in benefits give your clients an opportunity to improve employee satisfaction and ensure that employees fully understand the breadth of benefits offerings available. An effective platform should include:

24/7 access from any device. In a June 2011 study, SunLife Financial reported 71 percent of employees prefer learning about benefits online. Using an online benefits platform maximizes access to benefits information and allows employees to enroll in benefits when it is most convenient for them. The platform should be available year-round for employees, not just during open enrollment. Choosing a platform with mobile capabilities further enhances accessibility, allowing employees to learn about or enroll in their benefits from any handheld mobile device.