The Obama administration on Wednesday released a proposed rule outlining the standards for "navigators" who will help consumers shop for health insurance in new exchanges set up by the Patient Protection and Affordable Care Act.

Navigators are organizations that will provide unbiased information to consumers about health insurance, the new health exchanges, qualified health plans, and public programs including Medicaid and the Children's Health Insurance Program.

"Navigators will be an important resource for consumers who want to learn about and apply for coverage in the new marketplace," Centers for Medicare & Medicaid Services Acting Administrator Marilyn Tavenner said in a statement.

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