Design is not just what it looks like and feels like. Design is how it works.
~ Steve Jobs
The company may also target desired behaviors that go well beyond the benefit program. For example, the employer may want to engage employees in reducing costs, increasing client satisfaction or increasing revenue. Although many would say these goals are beyond the reach of employee benefits, companies that sponsor Employee Stock Ownership Plans (ESOPs) may disagree.
ESOPs are qualified retirement plans that are invested primarily in the stock of the sponsoring company. As the company experiences success and the stock price increases, so does the balance of the participants’ retirement accounts. This provides a clear link between the actions of employees and their own personal financial situation.